Donna L. Sewell Brake Dust Horror Stories Can Be Avoided
You expect your BMW, Lexus or Infiniti to perform well wherever you take it. You’re getting a premium product and deserve the best. Unfortunately, all drivers face the same reality…
Bright ICE, Wheel Intro Series
Wheel Craft focuses on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory…
The process of applying wheel finish is important
Our experts at Wheel Craft are often asked about our proprietary process for finishing customers’ original equipment (OE), factory wheels with stunning ICE custom-wheel finishes. This is a good question…
The Best Wheel Finishes Have Been Vigorously Tested
Wheel Craft has built its business around one goal: To produce the best quality, most beautiful, and longest lasting hand-crafted finishes for BMWs, Lexus, Infiniti, and other luxury-brand original equipment…
Not all PVD Chrome is created equal
You may have heard that your Lexus, BMW or Infiniti can be customized with a wide range of wheel finishes and coating options. A wide range of aftermarket wheel coating…
The perfect time to get custom wheel finishes is when you change your tires
We believe it’s a great time to purchase our durable custom Ice (tm), wheels finishes. This is the best time for you to purchase the ICE finish of choice for…
Meet Your Dealership’s new Profit Center: Wheels
Automotive is highly competitive. Dealerships seek out competitive advantages in order to increase profitability and strengthen their leadership positions in the markets that they serve. We at Wheel Craft understand.…
Avoiding Dents and Scratches – and Minimizing the Damage if They Do Occur
There are some good and some not so good news. First, let’s start with the good news. There is a 100% guaranteed, foolproof way to keep your car from getting…
Aftermarket vs. Factory Wheels – Which are the Best for Your Car?
Lexus, BMW and Infiniti are beautiful, high-performance vehicles that transport both drivers and passengers from one place to another. They enhance the driving experience and ride, and in so doing,…
Black ICE, Wheel Intro Series
Wheel Craft focuses on one thing and only one thing: Delivering the best quality, most beautiful, and most durable handcrafted finishes for BMW, Lexus and Infiniti original equipment (OE) factory…